MyVision



MyVision is a project where I had to create a digital experience for a museum due to current circumstances, in my case 'het FotoMuseum'. Het FotoMuseum (FOMU) is a museum in Antwerp. It is one of the most prestigious and leading museums of photography in Europe.

Timeframe

October 2020 - January 2021

Tasks

UX Design, UI Design, Branding, Marketing, Prototyping

Tools

Figma, Illustrator, Photoshop

MyVision mockup phones

Idea & Problem

An interactive experience at home

The idea for this digital experience is an interactive application. The idea came from the situation with corona, you could no longer physically visit a museum.
The main function of the application is to recreate the photos that are in the FOMU. You can interact with other users by liking and commenting on other creations.
You can also walk through the different exhibitions to get more information from the photographers.

MyVision moodboard
Moodboard created for MyVision

Branding

People should continue to use the application

I chose the name "MyVision", because everyone sees everything in a different way.

"Our mission is to inspire people to see things from a different angle."

The logo is a camera lens and eye formed together. The eye represents that everyone has a different view of things and the lens represents photography.

Logo MyVision B&W
Logo MyVision color
Logos of MyVision

Communication carriers

Standing out in the world of advertising

Advertising is here to stay. You see it when you walk down the street, you get it through the mail and you are often confronted with it when you are on your mobile phone.
This is why we had to distinguish ourselves from the rest. There are 3 communication carriers, namely a poster, an advertisement in a magazine and a postcard.

MyVision poster
Poster of MyVision visible in all streets
MyVision magazine ad
Magazine advertisement
MyVision card
A postcard of a picture they took in the application

Prototype

Explore MyVision

Check out this project

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Want to know more about MyVision?

If you’d like to get in touch with me about a project, a collaboration or just want to say hello?
Send me a message by Email or social media 🙂.

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