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Kidpool is a fictitious start-up that four friends and I had to start up for a school project. With this application we solve the problem of parents who have difficulties picking up and bringing their children to and from (school) activities.
September 2019 - June 2020
UX Design, UI Design, Marketing, Prototyping
Adobe XD, Adobe Illustrator
The overall theme of the project was the environment.
We started brainstorming and came up with this problem: busy parents that don't have time to pick up their children with the result that children have to go to childcare.
First of all, a childcare does cost money and not all people can afford to pay this.
Second, it's not fun for the children to have to sit at a daycare every day.
Third, a schoolbus could solve this problem, but not every school has this option.
Lastly, it's also environment friendly and we can reduce the CO2 emissions.
Our solution: an application where children can carpool with other parents from the same school, sports club or association.
We needed to come up with an easy but reconignizable name for the company.
We came up with 'Kidpool' which is a composition of kids and carpool.
After some color combinations we chose the one that fits us a company the most
To understand our target audience, we needed to make personas.
Personas are important to understand how our target audience thinks and how we can get in contact with them.
For the design of the application, I used Adobe XD.
First I made a rough sketch of the application by making wireframes.
I took the wireframes and turned them into a real design with working animations.
For a start-up it is obviously very important to make yourself known to your target audience.
We have done this through various marketing strategies.
Social media is a very important means of communication today. It's a quick and easy way to reach a lot of people.
We created different social media accounts to keep in touch with our target audience.
I've also made a lyer, with Adobe Illustrator, that we can hang at school or hand out at various events.
With email marketing we would also like to reach people.
Sportbuddy ->